The Saints Take on California

This past week the Siena College women’s water polo team traveled to southern California to play in six games against various teams from the Golden State.   We arrived late on Tuesday night and hit the pool on Wednesday evening for a game against Whittier College.  The defending SCIAC conference champions were able to sweep the Saints in the first game of our California trip.

Thursday the team took advantage of the sunny weather and went for a hike in Chino Hills, featured in the picture below.  We spent the rest of the afternoon at a teammate’s house before we departed for our next game at the University of Redlands.  The game against Redlands was a close one throughout all four quarters. But the Redlands Bulldogs were able to get past the Saints with the win.

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By our third day in California most of the team had a prominent cap tan on their face and were ready to take on our final four games at the California Lutheran University invitational.  The Saints rolled up on Friday morning in Thousand Oaks to take on Fresno Pacific University.  We fought hard but were not able to come back in the end and lost another one. The afternoon concluded with a game against number 24 in the nation California State University – Bakersfield.  Following the game the team dined at the elegant In and Out burger, a staple of California cuisine.

Our final day in California began with a game against the tournament hosts Cal Lutheran University.  This game was a hard fought match until the very end but the home team was able to come away with the win by just two goals.  The Saints polo team played one more game for the trip on Saturday afternoon against Cal State – East Bay before heading back out to the east coast that evening.  Overall the trip was a great bonding and learning experience. We got to play in a new environment and play against teams that we don’t normally face.   The team looks to improve once again next weekend at the Harvard invitational tournament.

Breaking Down this Blog Post

Professor Pepe’s instructions for this blog post were to use the concepts we have been working on in order to increase traffic to the post.   One way to increase the relevance of a search is to have the information in the title of the page and the URL matching the content of the post.  Another way to maximize search engine optimization is to use certain keywords.  Since this post is about Siena water polo’s trip to California I used certain keywords including the words, saints, game, team, and California.

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Swim outlet.com: website traffic, conversion, and revenue analysis

This past week in class we talked about website traffic and analyzed amazon’s ability to bring more consumers to their site. We looked at amazon’s ability to generate traffic, revenue and conversions. Professor Pepe has assigned us to analyze a website related to our blog topic, so I have chosen swimoutlet.com.   Swim outlet is the place to go for all swimming and water polo gear. One piece swim suits can be ridiculously overpriced, but swim outlet sells name brand suits at a discounted price.

The first thing I looked at was the site’s ability to generate traffic.  Swim outlet does have a lot of direct traffic because it is a well-known site in the aquatics world. They sponsor competitions like water polo tournaments and swim meets all across the country. This helps the site get direct traffic since people who see these advertisements for the site are then more likely to visit.  Swim outlet also uses paid referral traffic to increase their amount of traffic on their page. Paid referral is when the site pays to have be on a banner ad on another site.  For example in the photo below there is an ad for swim outlet on the bottom of a swimming news site called swim swam.

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The next thing to look at on swim outlet.com is the sites ability to drive conversions. For a retail website the site owner’s intentions are for the consumer to make a purchase. The more this happens the higher their conversion rate is. To maximize conversions swim outlet has options to make the search process simpler. When I search “women’s water polo suit,” several options on the side bar appear to narrow down the search. This way consumers can pull out the specific type of brand they want and spend less time searching.   Making the process easier is one way to improve the conversion rate.

The final thing to look at in this analysis of swim outlet is revenue maximization. One way a site maximizes revenue is when they suggest add on purchases through the checkout process.  Swim outlet does this when looking at your cart they offer suggestions of similar products that you also might be interested in. This increases the likelihood that customers will buy more products and thus maximize potential revenue.

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