The final assignment for digital marketing is the HubSpot Inbound marketing exam. The exam consists of sixty questions about the material learned through the HubSpot Inbound course. This course covers an array of topics that deal with the newest and sharpest techniques in the field of marketing. Inbound marketing is an approach to digital marketing that is customer-centric and moves away from traditional methods of sales. Inbound focuses on creating content that caters to customer’s needs. It also focuses on the personalization of content. These are just some of the attributes of inbound marketing that allow you to expand conversions while satisfying customers. Through studying this material I have learned the value of inbound marketing and the effects effective, customer-oriented work.